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5 out of 10 Snackbacks


If you are the type of person who only eats organic "live" foods, than you may be wondering if the Raw Revolution Organic Live Food Bars are for you. My answer to this question is, drum roll please...

Maybe!

I tried the chocolate & cashew variety of this organic-- energy bar like-- snack and found it to be just okay. When you first rip open these bars you will notice a brown nutty mushy substance formed into an energy bar-like mold. The texture is like a super thick brownie.

But, if you are looking for a chocolatey snack, this probably isn't for you. There isn't very much of a chocolate flavor, or much of any flavor at all. The strongest flavor coming from these bad boys is an unexpected fruitiness.

On the other hand, these don't taste bad and they do satisfy your hunger without causing much guilt.
 
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Snackbacker Rating: 5 out of 10 snackbacks

If you, like the beach boys, are tired of cruising up and down the same old strip I have a recommendation for you: Hop on Route 1 and find a new candy bar at a place that is becoming more and more hip everyday- ALDI!

At Aldi you will find a tiny candy bar named “Route 1 Jive.” The candy bar itself is pretty much like a Twix except it has a little bit more caramel and a little less of the crunchy cookie center. Overall the candy bar isn't very interesting.

What I did find interesting about the “Route 1 Jive” was its name. Did a bunch of Germans (ALDI is a German company) name this candy bar after jive the dialect or jive the form of dancing popular in the 1940s?

In order to get to the bottom of this, I decided to conduct a formal market research study.

The white paper containing the results of this study is below.

Route 1 Jive, Market Research Study

Objective
To determine whether ALDI’s Route 1 Jive candy bars are named after a dialect or a form of dancing.
Methodology
STEP 1: I ate a Route 1 Jive candy bar while watching a video of two individuals speaking in the jive dialect.

STEP 2: I recorded my overall enjoyment of the candy bar.

STEP 3: I ate a second Route 1 Jive candy bar while watching Julianne and Derek Hough dancing the jive.

STEP 4: I recorded my overall enjoyment of the second candy bar.

Results
ALDI’s Route 1 Jive candy bar is named after a dialect.

Study Limitations
None


For your information the videos used in the study are below.