If you, like the beach boys, are tired of cruising up and down the same old strip I have a recommendation for you: Hop on Route 1 and find a new candy bar at a place that is becoming more and more hip everyday- ALDI!
At Aldi you will find a tiny candy bar named “Route 1 Jive.” The candy bar itself is pretty much like a Twix except it has a little bit more caramel and a little less of the crunchy cookie center. Overall the candy bar isn't very interesting.
What I did find interesting about the “Route 1 Jive” was its name. Did a bunch of Germans (ALDI is a German company) name this candy bar after jive the dialect or jive the form of dancing popular in the 1940s?
In order to get to the bottom of this, I decided to conduct a formal market research study.
The white paper containing the results of this study is below.
Route 1 Jive, Market Research Study
To determine whether ALDI’s Route 1 Jive candy bars are named after a dialect or a form of dancing.
STEP 1: I ate a Route 1 Jive candy bar while watching a video of two individuals speaking in the jive dialect.
STEP 2: I recorded my overall enjoyment of the candy bar.
STEP 3: I ate a second Route 1 Jive candy bar while watching Julianne and Derek Hough dancing the jive.
STEP 4: I recorded my overall enjoyment of the second candy bar.
ALDI’s Route 1 Jive candy bar is named after a dialect.