Trends in Snacking
This section of snackbacker.com keeps tracks of all of the latest trends in snacking and consumer packaged goods. Learn all of the latest snack trends from the Web's premier snack expert.
Healthier Snacking? Organic, whole-grain, glutein free...
Healthier snacking has been trending for the last decade, but if you look at research done in the years past healthy snacking meant something different than it does today. Healthy snacks used to mean low-calorie, low-fat, and light options. Now, on top of these measure of health, consumers are looking at organic, locally grown, whole grain, glutein-free, and other qualities that signify health benefits.
According to a study by the market research research company, Innova Market Insights, nearly 60 percent of the snack foods launched in 2011 were positioned as having a health benefit. These benefits included the following attributes: whole-grain, organic, glutein free, low calorie/low fat, or vitamin enhanced (1).
Of course, who can forget when the whole-grain trend hit in 2008. In that year, More than 2,800 new whole-grain products are introduced to the worldwide market, a 1,658% increase over the year 2000.
Examples:
According to a study by the market research research company, Innova Market Insights, nearly 60 percent of the snack foods launched in 2011 were positioned as having a health benefit. These benefits included the following attributes: whole-grain, organic, glutein free, low calorie/low fat, or vitamin enhanced (1).
Of course, who can forget when the whole-grain trend hit in 2008. In that year, More than 2,800 new whole-grain products are introduced to the worldwide market, a 1,658% increase over the year 2000.
Examples:
- Fit & Active Protein Meal Bar
- Raw Revolution Organic Live Food Bars
- Fudge Grahams 100 calorie Right Bites from Keebler
More Snacking!
Consumers are snacking way more than they used to. According to a "Snacking Occasion Consumer Trend Report" by Technomic, 48% of consumers snack at least twice a day. This number is up from just 25% in 2010.
Why are we snacking more? Because snacks are increasingly becoming part of our daily lifestyle.
Why are we snacking more? Because snacks are increasingly becoming part of our daily lifestyle.
Snack Delivery/Packaging Advancements
In order to differentiate products, CPG firms are looking to create innovative packaging and food delivery systems. One very successful example of a innovative package design is Gogurt. This product enabled consumers to eat yogurt on the go without a spoon.
Examples:
Examples:
Knowing Snacks Origin
More Trends Coming Soon
References
1. http://www.foodprocessing.com/articles/2012/snacking-future-of-eating.html (Accessed 10/12)
2. http://www.technomic.com/Reports_and_Newsletters/Consumer_Trend_Reports/dyn_PubLoad.php?pID=49
2. http://www.technomic.com/Reports_and_Newsletters/Consumer_Trend_Reports/dyn_PubLoad.php?pID=49
