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Archer Farms Banana Split Indulgent Granola Bites
4 out of 10 Snackbacks

The Archer Farms Banana Split Indulgent Granola Bites are really strange. They aren’t quite candy bars, and they really aren’t a granola bar either. These snacks are about the same size as a fun size candy bar and consist of a hyper sweet chocolate covered granola square filled with white chocolate chips, strawberry flavored cranberries, and dried bananas.

I purchased the Banana Split Granola Bites from Target. Most of the time I really like Archer Farms products, but these little guys were just okay. There are two things that keep these bites from being great:

1.     They are too sweet and the artificial strawberry taste is overpowering. 

2.     They are tiny, so even though I didn’t like them very much I still ate three… I was hungry.



Next time I'm at Target, maybe I'll try a different flavor.

 
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Snackbacker Rating: 5 out of 10 snackbacks

If you, like the beach boys, are tired of cruising up and down the same old strip I have a recommendation for you: Hop on Route 1 and find a new candy bar at a place that is becoming more and more hip everyday- ALDI!

At Aldi you will find a tiny candy bar named “Route 1 Jive.” The candy bar itself is pretty much like a Twix except it has a little bit more caramel and a little less of the crunchy cookie center. Overall the candy bar isn't very interesting.

What I did find interesting about the “Route 1 Jive” was its name. Did a bunch of Germans (ALDI is a German company) name this candy bar after jive the dialect or jive the form of dancing popular in the 1940s?

In order to get to the bottom of this, I decided to conduct a formal market research study.

The white paper containing the results of this study is below.

Route 1 Jive, Market Research Study

Objective
To determine whether ALDI’s Route 1 Jive candy bars are named after a dialect or a form of dancing.
Methodology
STEP 1: I ate a Route 1 Jive candy bar while watching a video of two individuals speaking in the jive dialect.

STEP 2: I recorded my overall enjoyment of the candy bar.

STEP 3: I ate a second Route 1 Jive candy bar while watching Julianne and Derek Hough dancing the jive.

STEP 4: I recorded my overall enjoyment of the second candy bar.

Results
ALDI’s Route 1 Jive candy bar is named after a dialect.

Study Limitations
None


For your information the videos used in the study are below.