9 out of 10 Snackbacks
When I first purchased the Fit & Active Protein Meal Bar at Aldi, I didn’t really know what I was getting. I was in a hurry and thought that I was grabbing some kind of chocolate covered granola bar. I was pleasantly surprise to find that I had stumbled upon a new type of snack bar that was delicious and surprisingly not completely unnutriscious (if that’s even a word).

If I was to bite into one of these chocolaty bars and was asked to guess what I was eating, I would have guessed either a Little Debbie Nutty Bar or one of those Reese’s Crispy Crunchy Bars. In other words, it tastes just like a candy bar!

What differentiates the Fit and Active Chocolate and Peanut Butter Protein Meal Bars from other candy bars is the nutritional properties of these bad boys. In the chart below you can see that both of the other peanut butter snacks have more calories, more fat, more sugar, less protein, and less fiber. 

To sum this review up, a Fit and Active Chocolate and Peanut Butter Protein Meal Bar gives you a satisfying chocolate and peanut butter snack without as much of the stuff that makes you fat.

Snackbacker Rating: 9 out of 10 Snackbacks

 I’ve had a lot of hundred-calorie snack packs, but none of them really seem to satisfy my manly hunger. Most of them were really dry and in order to get any sort of snacking satisfaction out of these tiny packets of snackables, I needed to eat about 8 packs.

The most recent hundred-calorie snack I tried was the Fudge Grahams 100 calorie Right Bites from Keebler. These were way different than any other hundred-calorie snack pack I’ve ever had. What makes them different is there is a massive amount of tasty chocolate on these, not just a dry sprinkling of brown pseudo-chocolate.

Since this chocolate awesomeness is coupled with a classic graham cracker cookie, you get a party in your mouth similar to a campfire smore. The other difference between these cookies and other 100-calorie snack packs is I eat 17 packs of these instead of only 8.

So, after consuming 1700 calories worth of Keebler Fudge Grahams, I think I need a song.

Sing along with me!


Snackbacker Rating: 5 out of 10 snackbacks

If you, like the beach boys, are tired of cruising up and down the same old strip I have a recommendation for you: Hop on Route 1 and find a new candy bar at a place that is becoming more and more hip everyday- ALDI!

At Aldi you will find a tiny candy bar named “Route 1 Jive.” The candy bar itself is pretty much like a Twix except it has a little bit more caramel and a little less of the crunchy cookie center. Overall the candy bar isn't very interesting.

What I did find interesting about the “Route 1 Jive” was its name. Did a bunch of Germans (ALDI is a German company) name this candy bar after jive the dialect or jive the form of dancing popular in the 1940s?

In order to get to the bottom of this, I decided to conduct a formal market research study.

The white paper containing the results of this study is below.

Route 1 Jive, Market Research Study

To determine whether ALDI’s Route 1 Jive candy bars are named after a dialect or a form of dancing.
STEP 1: I ate a Route 1 Jive candy bar while watching a video of two individuals speaking in the jive dialect.

STEP 2: I recorded my overall enjoyment of the candy bar.

STEP 3: I ate a second Route 1 Jive candy bar while watching Julianne and Derek Hough dancing the jive.

STEP 4: I recorded my overall enjoyment of the second candy bar.

ALDI’s Route 1 Jive candy bar is named after a dialect.

Study Limitations

For your information the videos used in the study are below.